The Situation
The owner had nothing more than a cafeteria space that had been repurposed — no brand, no name, no identity, and no digital presence. Everything needed to be built from the ground up.
The Mission
Build Dubai’s next healthy meal plan brand from zero — brand identity, digital presence, marketing engine and physical footprint — and turn it into one of the city’s most recognised wellness names.
What Was Done
Brand & Digital
- Created the brand from A to Z: name, logo, branding and full brand identity
- Built and launched all social media channels and pages
- Designed and developed a complete website with subscription ordering, an integrated CRM, a custom back-end system, and a promo code engine
- Built the marketing strategy: content creation, influencer marketing, and partnership programmes with personal trainers
Physical Expansion
- Opened a dedicated Energy café inside a gym
- Organised brand events
- Created and launched a cloud kitchen, with every system built in-house — including a custom calorie-counting system
The Results
Over four years, Energy Meal Plans sold thousands of subscriptions and became one of the most recognised names in Dubai’s healthy meal plan industry. Revenue nearly doubled year-on-year, growing from AED 1.8 million in the first year to AED 3 million in the second.
AED 1.8M
Revenue — Year 1
AED 3M
Revenue — Year 2
4 Years
Brand Built & Operated
1000s
Subscriptions Sold
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