Meet the Founder
The Founder - Farah Chatbi
I help restaurants fix what’s actually killing their revenue.
I moved to the UAE six years ago, fresh out of university with a marketing degree and a pull toward F&B I could never fully explain, just a conviction that this was where I was supposed to be.
I started in the meal plan industry. A year in, I founded Energy Meal Plans, a healthy meal plan company based in Dubai. Four years and tens of thousands of meals sold later, I knew the next step was putting my expertise to work for other entrepreneurs building their own F&B brands.
I spent a year consulting for a hospitality group, relaunching several of their brands. That’s where RestaurantConsultant.ae was born: my own structure, my own team, built with the sharpest, most skilled people in their field. No compromises. Only excellence.
Today, RestaurantConsultant.ae operates across the UAE and in France, my home country.
“Most restaurants don’t fail because of their food.
They fail because of structure, positioning, and execution.
I’ve seen it from the inside — and I know exactly where things break.”
The story behind the work.
Years inside Dubai’s F&B scene — not as a spectator, but on the floor where the real decisions get made.
I’ve worked across operations, marketing, paid ads, and customer experience. I’ve seen what makes a restaurant scale, and I’ve seen what slowly drains it.
My focus is on real business problems — not theory, not trends. The kind of work that actually moves revenue.
What I Do
A focused set of services built around what actually moves the needle for a restaurant.
- Revenue-focused marketing strategy
- Offer creation & positioning
- Ads (Meta / performance)
- CRM & retention
- Operations & structure
No fluff. No generic plans. Execution only.
Why this exists.
Too many restaurants in this market are losing money to problems that are completely fixable. The same patterns, over and over:
Wasted ad spend
Money pouring into Meta & Google with no clarity on what’s actually bringing customers in.
No clear direction
A brand that means everything to everyone — and ends up standing for nothing in the customer’s mind.
Poor structure
Operations held together by people, not systems. The minute someone leaves, everything wobbles.
