The Situation
Mandi Man is a well-established mandi restaurant blending Yemeni and Emirati cuisine — already a strong, successful brand. But its marketing approach had stayed frozen in an older model, not evolving alongside the brand’s success.
The Mission
Modernize the brand’s presence end-to-end and unlock a new, untapped revenue stream by making smarter use of the group’s existing footprint.
What Was Done
Brand & Digital
- Took over full art direction and content creation
- Built a modern website from scratch, with an accessible back-end
- New visual identity across delivery platforms: new photoshoot, new menu, new digital menu
- Google Business page managed — responding to reviews
Dark Kitchen Launch
- Launched a Mandi Man dark kitchen (delivery-only) inside another restaurant belonging to the same group
- Maximized use of that restaurant’s existing space
- The largest and highest-impact part of the project
The Results
Launching the dark kitchen unlocked an entirely new, untapped revenue stream from delivery — with results visible almost immediately.
AED 400,000
Delivery Revenue in the First 20 Days of the Dark Kitchen’s Launch
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