The Situation
Monno Ristorante had just been acquired by a hospitality group already running several other venues across Dubai. Stretched across their existing portfolio, the new owners hadn’t been able to actively manage Monno for close to a year.
The result: no head chef in place, staff hired and managed on an ad-hoc basis with no central coordination, visas and contracts handled piecemeal, and a restaurant essentially running itself.
The Mission
Take over Monno from the ground up. After a full on-site audit to identify everything that wasn’t working, the scope of the intervention covered every part of the business: kitchen, floor, brand, digital presence and customer relations.
What Was Done
Team & Operations
- Full recruitment of a head chef — sourcing, shortlisting, interviews, hiring
- Recruitment of FOH and BOH staff, including an FOH supervisor
- SOPs put in place to optimize output and service quality
- Retrained bartenders and baristas
- Kitchen hygiene inspection grade raised to Grade A
- Staff uniforms designed, sourced and delivered end-to-end
Menu & Concept
- Complete menu overhaul with the head chef, including physical redesign
- Dedicated bar menu created
- Monno Garden winter terrace conceived and launched, from design and supplier sourcing to opening — with its own dedicated menu
- Monno Rome Garden concept designed and pitched to the Marsa Boulevard committee
Brand & Digital
- Complete takeover and redesign of social media to match an authentic brand identity
- Influencer and PR campaigns
- New website built with an integrated booking system, no third-party paid platform required
- All digital menus created
- Onboarded and managed across delivery aggregator platforms, including photoshoots and promotions
Customer Relations
- Google Business page managed — responding to reviews
- Direct outreach to customers for after-sales follow-up, maintaining strong relationships across the client base
The Results
A complete turnaround — operations, team, brand identity and digital presence — that drove a 4x increase in weekday sales and a 5x increase on weekends.
4x
Weekday Sales Growth
5x
Weekend Sales Growth
AED 6,000
Weekday Sales/Day (from AED 1,500)
AED 15K–20K
Weekend Sales/Day (from AED 3K–4K)
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