The Situation
When we took over vMeals as external consultants, the business had around 30 subscribers in total. Half of that base consisted of unpaid partnership collaborations rather than paying clients, leaving very little real revenue-generating traction to build on.
The Mission
Take a small, partnership-reliant meal plan startup and turn it into a scaling subscription business — rebuilding the operating systems, the website, the brand communications and the sales & marketing engine from the ground up.
What Was Done
Operations & Team
- Set up all internal operating systems from scratch
- Trained and managed the sales and marketing teams
Brand & Digital
- Designed and built the company website
- Led content creation and brand communications
- Google Business page managed — responding to reviews
Growth & Partnerships
- Sourced and managed strategic partnerships and brand events
The Results
Within 12 months, vMeals grew from 30 to 150 subscribers — a fivefold increase in the client base — generating AED 3 million in first-year revenue and transforming a small, partnership-reliant startup into a scaling subscription business.
30 → 150
Subscribers in 12 Months
AED 3M
Revenue — Year 1
5x
Client Base Growth
50%
Starting Base Was Unpaid Partnerships
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